Victoria's Secret Beauty Content Marketing
Created a halo around the April Bombshell campaign that helped change brand perception and created a sense of
community amongst our customers.
Conceived and executed first-ever perfumer social series for @VSBeauty Instagram. Resulting content cascaded to email and site to help guide the digital fragrance shopping experience.
Responsible for developing brand-elevating and customer-relevant storytelling that drives engagement and ultimately builds equity and loyalty for Victoria’s Secret Beauty.
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