Heather Viggiani

Heather Viggiani

The Foundry Branded Content-Print

Client: Olay
Campaign Goal: Increase awareness amongst female Time Inc. audience for the Olay Skin Advisor tool through six influencer-driven advertorials. Personalized skin stories coupled with key product recommendations were customized for each Time Inc. title.

Responsible For: Writing all content, overseeing layout concepts to be true to edit, incorporating client and talent feedback
Client: Pergo
Campaign goal: Elevate laminate flooring from Pergo by positioning as luxury choice aligned with other decor choices; client requested "staying in" concept
Appeared in Coastal Living, Real Simple, Southern Living, and Sunset

Responsible for: Concepting, layout inspiration, writing all copy

Client: Digestive Advantage
Campaign goal: Teach consumers about probiotics, gut health, and the special distinct features of Digestive Advantage
Appeared in Cooking Light

Concepted, wrote all copy

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Product Collateral Writing